As is the case with every ‘Avatar’ film before it, ‘Fire and Ash’ has legs and could very likely hit $1 billion before the year ends.
The film earned $17M on Tuesday — a tremendous showing — and has so far grossed $120M domestically and $450M worldwide. It will crush $500M by this evening. Never count James Cameron out. He knows what he’s doing.
Furthermore, the trades are projecting a $75M Thursday–Friday haul for ‘Fire and Ash,’ which would represent only a 33% drop. History seems to repeat itself with every “Avatar” instalment: a slow opening followed by massive legs.
Just to compare, “Avatar: The Way of Water” also held strong business in its second weekend, adding $82M for the same four-day holiday span. Worldwide, ‘Way of Water’ crossed $850M by its second full weekend.