That’s $10.4M in Thursday previews for Kane Parsons’ “Backrooms.” On top of that, Friday pre-sales are already at $15M+, which is on par with some of the biggest openings of the year so far. We’re expecting a $28M Friday, resulting in a $90M weekend. Simply incredible.
I would, however, keep an eye on those audience scores, which aren’t great — B- CinemaScore, 73% on Rotten Tomatoes, and 52% definite recommendation, with a 67% positive on PostTrak. Word of mouth could prove to be a burden, and translate into a big dip in its second weekend.
Regardless, the film has already made all of its money back, as the budget for “Backrooms” was only $10M. This is going to destroy A24’s previous opening record — “Civil War,” which had a $25M weekend.
What’s wild is that tracking has been horrendous on this film — almost nobody saw it coming, except a very few. On May 8, “Backrooms” was tracking at a $20M weekend, and on May 20 it went up to $35–40M. So, in essence, it’s more than doubled expectations. What’s more, it goes to show just how out of touch the industry is when it comes to how popular YouTube content creators are — they can now deliver blockbuster hits.
There have even been fan petitions circulating to convince Netflix to bring it back. Maybe those fan petitions should have been directed at Fincher instead.