‘Drop' is Probably Another Low-Budget Blumhouse Stinker [Trailer]

Blumhouse use to be a reliable horror factory, at least in the 2010s which is when they produced “Sinster,” “Get Out,” “Oculus,” “Hush,” “Split,” “Insidious,” and “The Purge.” Now it’s like everything they make is just a straight-up cash grab. The quality is crap, the stories are laughable. They’d rather make a quick buck than produce actual quality.

The latest example seems to be veering in the direction of Christopher Landon’s “Drop.” The just released trailer is major red flag. It almost makes recent PG-13, and teen-centric, Blumhouse duds like “Imaginary,” “Night Swim,” and “Afraid” seem competent.

Landon, the filmmaker behind “Freaky” and “Happy Death Day,” gives us a simple premise in “Drop”: a woman on a date (Meghann Fahy) receives sinister AirDrops from someone in the vicinity, imploring her to kill the man she’s just met.

The film very much adheres to the “Blumhouse specialty” — shoe string budget horror that’s not meant to makes waves, but rather turn in a few million in profit. Has Jason Blum turned into the modern-day Roger Corman? “Drop” cost less than $10M to produce, and given the current hunger of movie audiences for horror, it will no doubt turn in a profit.