Deadline has industry sources telling them that Netflix’s sneak preview release of “Glass Onion: A Knives Out Mystery” is killing off all adult competition, despite only playing in 638 theaters.
The ‘Glass Onion’ Wednesday intake was around $2M, with the 3-day and 5-day projected out to be $8.5M and $12.3M. They’re probably underestimating the numbers too.
This would have opened to over $50 million if it was released in 3000+ theaters. Netflix should really be embarrassed about this decision, especially coming at a time when adult counter programming is struggling at the box-office.
Back in August, I predicted big numbers for ‘Glass Onion’ if Netflix was willing to give it a full-on theatrical rollout. Imagine if it had, the narrative would have been too hard to resist: Netflix’s first big box-office smash. Instead, we’re getting an exclusive one week engagement in around 600 theaters. It’s such a shame.