The one interesting thing here is that the trailer uses a piece of library music that Cronenberg used incessantly in his early movie THEY CAME FROM WITHIN, and was used ad nauseam in American TV commercials — usually headache tablets — in the early 70s. That’s a real gag for connoisseurs! - Matthew Wilder
This is all Rothman’s idea, by the way. He’s going to pour millions into this campaign because he believes “Brand New Day” is a great movie.