“The problem now is that it is everything around the frame that is distracting,” he said. “Now you can see a film on an iPad. You might be able to push it closer to your [face] in your bedroom, just lock the door and look at it if you can but I do find just glimpsing stuff here or there, even watching a film at home on a big-screen TV, there is still stuff around the room. There’s a phone that rings. People go by. It is not the best way.”
[Screen Daily]
This is all Rothman’s idea, by the way. He’s going to pour millions into this campaign because he believes “Brand New Day” is a great movie.