Chinese Arthouse Film “A Long Day’s Journey Into Night” Breaks Records With $38M Opening, Followed by 96% Drop Amid Mass Walkouts & Bad Audience Reception

I was shocked to learn last week of the surprising success of Bi-Gan's “Long Day’s Journey Into Night” at the Chinese box-office. The film, which I reviewed earlier this year at the Cannes Film Festival, is as artsy as they come. Even some of the highest-browed critics I've spoken to have admitted how hard it was to follow the film's plot. However, thanks to a misleading promotional campaign which sold it as a romcom, Bi-Gan's film had record-breaking success at the Chinese box office. “Long Day’s Journey Into Night” earned $38 million in ticket sales, that is before Chinese audiences caught on and realized this wasn't the film they signed up for.

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