The term "clusterfuck" was invented for use when events such as the misbegotten Fyre Festival happen. Fyre was a music fest that was the brainchild of Billy McFarland and rapper Ja Rule. It was driven by a nifty marketing campaign which promoted musical nirvana on a a deserted island (once owned by Pablo Escobar) in the Bahamas. McFarland would overcharge thousands of music fans to what the ads deemed to be the “most exclusive music festival on the planet.”