Quick note: James Gunn’s Superman is set for a VOD release on August 26, following Warner Bros.’ now-standard 45-day theatrical window.
“Superman” is showing strong legs, pulling in $11M on Thursday with little new competition on the horizon. A solid second weekend looks likely—I wouldn’t be surprised if it hits $60M over the 3-day frame.
The VOD market has become a major profit center for studios. Unlike theatrical releases—where studios typically receive only about 50% of box office revenue—VOD allows them to keep nearly all the earnings, making it an overwhelmingly lucrative model.