Quick note: James Gunn’s Superman is set for a VOD release on August 26, following Warner Bros.’ now-standard 45-day theatrical window.
“Superman” is showing strong legs, pulling in $11M on Thursday with little new competition on the horizon. A solid second weekend looks likely—I wouldn’t be surprised if it hits $60M over the 3-day frame.
The VOD market has become a major profit center for studios. Unlike theatrical releases—where studios typically receive only about 50% of box office revenue—VOD allows them to keep nearly all the earnings, making it an overwhelmingly lucrative model.
Earlier this year, Zack Snyder mentioned having seen James Gunn’s “Superman.” Heaping praise on it. Now he’s saying he actually hasn’t caught up with it yet?