It’s been nearly half a decade since “No Time to Die” gave Daniel Craig’s Bond a dramatic sendoff — and the franchise has since been caught in a seemingly endless game of “Who’s the Next 007?”
So far, we’ve had more speculation than a Reddit thread on Marvel fan theories, and still, not a single martini-sipping heir in sight. But now, fans think the dry spell might be over, thanks to an unlikely source: luxury watchmaker Omega.
Aaron Taylor-Johnson — yes, the guy who’s been hovering around the Bond rumor mill for years now — has just been announced as Omega’s latest global ambassador. And that’s not just any gig. The brand has been welded to the wrist of Bond actors since Pierce Brosnan first slicked up in GoldenEye. Both Brosnan and Daniel Craig were Omega boys before they were MI6. Coincidence?
In an Instagram post, Omega rolled out the red carpet for Taylor-Johnson at their Swiss HQ, gushing about his visit. “I have always had an appreciation for timepieces but especially for Omega,” the “Bullet Train” star offered. “Now, after visiting the factory, I am in awe of the skill required to manufacture such a luxurious product.” Translation: “
So, is the Omega gig a perfectly timed coincidence or the most elegant soft-launch in casting history? Brosnan has already given Taylor-Johnson his blessing, and the buzz around his name isn’t exactly dying down — unlike other rumored contenders who’ve quietly faded (looking at you, Henry Cavill).
Meanwhile, the Bond franchise itself is getting a full MI6-grade overhaul. With Amazon dropping a cool $1 billion to buy MGM, longtime owners Barbara Broccoli and Michael G. Wilson are reportedly passing the baton to new power players: Amy Pascal and David Heyman.
So, what’s the verdict? With Omega giving Taylor-Johnson the timepiece treatment and the Bond empire under new management, the rebooted Bond-iverse may be closer than ever. Whether or not Taylor-Johnson actually gets handed the reigns remains to be seen, but his name has been consistently mentioned for the better part of three years now.