Last year, a record number of people went to the movies in honor of National Cinema Day. Thanks to heavily discounted tickets, an estimated 8.1 million moviegoers attended their local multiplex to purchase tickets for just $3. It turned out to be the highest-attended day of the year for theaters, according to the National Association of Theater Owners. I can now report that this year National Cinema Day will take place on August 27th. More than 3,000 theaters across the country, including major chains like AMC and Regal, will be charging just $4 for admission to any movie in any format.
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