We already knew that the token moviegoer didn’t have the most, er, shall we say, refined tastes in movies. They don’t just want to be entertained, but also cuddled with nostalgia.
This weekend’s box-office has proved it again.
Universal Studios has given the masses what they want. I just honestly had no idea it was going to be a Nintendo adaptation.
“The Super Mario Bros Movie” is on track for a $150M 3-day and $200M 5-day opening at the domestic box office. This is the second-biggest 5-day opening ever. It’s also going to make a total $368 million worldwide.
Last night, the movie brought in a shocking $55 million domestically. In one day. If that keeps up tonight and tomorrow, Universal is seeing a $200 million five day intake from Thursday through Sunday.
Bad reviews haven’t stopped the momentum either. ‘Super Mario’ is entertaining the masses, and there will be many sequels now. You can also expect spin-offs of spin-offs. It’s going to be never-ending.
Just for sheer comparison’s sake, ‘Super Mario’ is going to make as much in its first five days as Marvel’s “Ant-Man and the Wasp: Quantamania” tallied in its first six weeks.
Nostalgia sells. You have many people, from different generations, who grew up playing Super Mario games. I’d imagine a demographic of males, anywhere between 13-40 years old, are the ones flocking to see this movie this weekend
The ‘Smile’ franchise has a new director. David Bruckner, who made “The Night House” and the 2022 “Hellraiser” reboot, has been hired to direct “Smile 3” for Paramount.