'Captain America: Civil War' Opens with $181.8 Million; Global Cume Climbs Over $675M
Solid numbers, but not Avengers solid, more like Iron Man 3 solid. Which is still pretty great. I think word of mouth will probably drive this film to make much more money than the third Iron Man. This is really a good, solid entertainment, but it just bugs me that another superhero movie will likely cross the billion dollar mark because that means that more will come. The bubble can only burst if there is a major flop and then another one. It's somewhat happening with the DC movies, but not with Marvel.
We’re just 24 days away from its release, yet there doesn’t seem to be much excitement building around this film. The marketing has not worked.