When James Gunn’s “Superman” hit theaters last month, it received strong reviews, earning an 83% rating on Rotten Tomatoes, and went on to become 2025’s top-grossing superhero release with almost $600M worldwide. However, with a high budget—Warner Bros. claims $225M—and equally costly marketing, was it truly a success?
While it may not reach the billion-dollar milestone, the narrative being promoted by WB and Gunn is that it was a major triumph for DC Studios, a brand that has struggled after recent misfires like “The Flash” and “Joker: Folie à Deux.”
In a recent interview, Gunn, DC Studios co-CEO and “Superman” writer-director, reflected on the film’s reception, noting that the box office success came with “an enormous sense of relief.”
Very quickly after that comes excitement. “Superman” was in many ways the proof of concept. It was challenging, just like Guardians of the Galaxy was. Once you find your rhythm, you understand what works, what doesn’t, and where you can take the story. Now we have the freedom to explore new stories in really exciting ways. I can focus purely on creativity without the pressure of worrying about the survival of the DC brand like I did a month and a half ago.
Basically, with no other official source out there, we are supposed to believe WB and Gunn when they say the film was a success. Domestically? Absolutely: $343M and counting. Internationally? It has been more of a struggle, with just a $255M haul.
Gunn has vehemently dismissed reports claiming the film needed $650M to break even as “absolutely false,” adding that only “idiots” would greenlight a first-in-franchise film requiring that kind of return. This seems to be a sensitive topic for the filmmaker, as it is not the first time he has had to strongly deny a break-even figure for his film, which Warner Bros. maintains is $500M.
The conversation around whether “Superman” is a bona fide success is more nuanced than most of the headlines suggest. Going into its release, few of the film’s boosters predicted it would land at these box office numbers. Prior to its release, Variety called it Warner Bros.’ “best shot” at a billion-dollar hit, and fans across social media were speculating wildly about its potential haul. Yet, just weeks before the premiere, it became clear that the film wouldn’t reach those heights.
Budget-wise, the reported $225M production cost seems believable. Applying the usual box office math—roughly 2.5 times the production budget to break even—puts the threshold somewhere around $562M. Considering that this is the launch of Gunn’s DC Universe, it’s safe to assume marketing was hefty, so let’s push the real breakeven closer to $600M. By that measure, “Superman” is essentially there, hovering at $598M, with additional revenue from digital sales and rentals likely tipping it into the black.
So while it may not have shattered expectations, the numbers suggest Warner Bros. isn’t losing sleep over this one. The real question now isn’t whether it made money—it’s whether Gunn has set the tone for a DCU that can sustain momentum beyond this first outing.