Disney’s been seeing some major red flags at the box office this year and its even now leaked into its streaming service.
For the third consecutive quarter, the number of Disney Plus subscribers is down. The company announced that it had lost more than 10 million subscriptions in the third quarter. The fall has therefore been continuous and significant these past 12 months.
Disney Plus has lost 18 million subscribers since September 2022, including a significant decrease of 1% in North America. This means that they now have almost 100 million less subscribers than their biggest competitor Netflix.
In order to boost the revenues of the platform, still in deficit ($512 million in operating losses over the quarter), Disney Plus has decided to increase its prices in the United States. As of Thursday, October 12, Disney+ Premium will cost $13.99/month compared to today’s $10.99/month.