Seems like we will get a test of what the new ceiling for cinematic distribution will be like this coming December. If “Spider-Man: No Way Home” doesn’t break $100 million domestically on opening weekend then the industry, as we currently know it, will probably have to undergo a systemic and cataclysmic change.
I’m saying this because after dropping the teaser at CinemaCon on Monday night, the trailer for “Spider-Man: No Way Home” nabbed an-all time viewership record of 355.5 million global views in its first 24 hours, besting previous record holder, Disney/Marvel’s “Avengers: Endgame”, which had 289M views.
It seems as though people are hungry for a new Spider-Man movie, but hungry enough to head to a theatre in the dead of a, very likely, COVID-infected winter?
This is the eighth installment of Spider-Man from Sony, but the major hype for this one seems to be stemming behind this being the start of the Disney/MCU’s next multiverse plan — which started with the Disney+ series “WandaVision” and “Loki”. Those shows have clearly grown the audience for these sort of things. But an eight Spider-Man? Oy. The character peaked with Sam Raimi’s astonishing “Spider-Man 2” in 2004 and was never that good again.
“Spider-Man: No Way Home” opens exclusively in movie theaters on December 17th.
Edward Berger seems to have settled on what comes next. His Lance Armstrong biopic, starring Austin Butler, is now holding casting calls, with production eyed for January.