‘Detroit’ Trailer: Kathryn Bigelow & Annapurna Take Aim At Oscar Season

I wrote about the intense campaign happening for Kathryn Bigelow's "Detroit." The film's studio Annapurna is heavily pushing its FYC ads for the film and has also decided to re-release it. All this to say, why not? I dug "Detroit," it was a ferocious and provoking indictment of current race relations in America DESPITE the film taking place more than 50 years ago. Will Annapurna's campaign push work? Who knows, but its been a weak year for the "Oscar" movie, so you never know, especially with Bigelow being a favorite of the industry, I can see "Detroit" nabbing the final Best Picture slot, but its got a lengthy road ahead if it wants to do that. According to Deadline, “The reissue will encompass 10 cities and 20-25 screens in markets that will include New York, Los Angeles, San Francisco, Chicago, Palm Springs, Maui and Aspen” and Annapurna has just released the above FYC ad for the film.

More on this at The Playlist.