"Blade Runner 2049" Opening Weekend is Crashing

"With an estimated $12.7 million on Friday (including $4 million from Thursday night previews), Blade Runner 2049 is looking to come in well below expectations, targeting an opening anywhere from $31-36 million." [Box Office Mojo]

Folks, sometimes the stars don't align for a smartly crafted blockbuster. "Blade Runner 2049," despite incredible reviews, is about to crash and burn at the Box-Office. You say "but $30+ million opening weekend, that's pretty solid" I say, the budget of the film, depending on who you speak to, was anywhere between $150-$170 Million. The film is on pace to not even make half that amount back. We will see what will happen, maybe solid word of mouth and repeat viewings will give it some staying power, it did garner an A- CinemaScore grade, but what we're looking at right now is a risk that didn't pay off. A $150M arthouse sequel to a cult film with a running time stretching close to the three-hour mark. How did we not expect this?