'Crazy Rich Asians' Tops Box-Office for Third Week in a Row, passes $100M mark



'Crazy Rich Asians' keep chuggin' along at the weekend box-office. For a third weekend in a row the John Chu-directed picture topped the box-office by not really losing much momentum and making close to $22M over labor day weekend. The lack of major new releases definitely helped in that regard, 'Asians' has now made $112M domestically, a hell of an accomplishment, especially for a film touted as the having an All-Asian cast, unheard of in Hollywood as its been close to 25 years since the last film to feature such a cast (1993's "The Joy Luck Club.") 

A major push by the mainstream media certainly helped Chu's film achieve that goal and so did excellent reviews, almost all of which emphasized the historic nature of the production. 
IndieWire:

"But this weekend makes it likely that it will easily hit $165 million, and easily become the second biggest non-franchise/sequel release of the year (at the moment, “A Quiet Place” is best at $188 million)."