"A Cure For Wellness" or how in the living hell did this get greenlit?

Gore Verbinski's "A Cure For Wellness" is the kind of film that the less said the more you will "enjoy" it. I think it's a messy, at times entertaining, but convoluted romp that leaves you with a what-in-the-flying-fuck-was-that kind of feeling. I don't think I can reccomend the film , but there are enough abnormalities here that could satisfy curiosity seekers. First off, this a 145 minute movie. I can't recall the last time I saw a big studio film released in February that was stretching well over the two and a half hour mark. That lengthy running time is a box-office kiss of death for most films that are not sequels or superhero fare. Second of all, the budget seems to be well over $50 Million dollars, although my research has yet to pinpoint an exact number, and it could even be closer to $100 Million. A budget that high for an R-rated February release is abnormal, which tells me that Verbinski, not just a succesful director, but a succesful producer, probably put forth some of his own money to make this film. Thirdly, the story is not at all audience-friendly. It's strange, goes places that even I found extremely odd and out of place.

How did this film get greenlit? It is the defintion of a non-starter, a film that doesn't really fit any kind of demographic. It takes risks that most big-studio productions would duck under, but fails more than succeeds in its artistic intentions. It is bound to lose a lot of money.
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