"Moana" rules the week-end Box-Office with $55 Million intake, "Fantastic Beasts" nabs a solid second week with $45 Million, "Allied" under-performs, Warren Beatty's "Rules Don't Apply" has the sixth worst opening all-time for a film debuting in 2,000+ theaters.


Source: Box Office Mojo

It's really no big secret that Waren Beatty's "Rules Don't Apply" was going to be a tough film to market. Its trailer was really all over the place. I don't think I met a single person that was impressed by the trailer. The film ended up garnering mixed reviews and, to nobody's surprise, bombed this coming weekend at the box-office. Not just that, it garnered the 6th worst showing ever for a film that opened in 2000+ theaters nationwide. I didn't even think it would open in that many theaters. Who had the brilliant idea of opening this film wide? 


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